Marketing

Soffront  Marketing features helps you to capture Accounts and convert them to Customers. You can accurately target audiences and deliver personalized and relevant messages that your audience will find valuable. Our marketing report reflects the results of your Broadcast and Touch Campaigns and helps you to evaluate the performance of your Marketing Campaigns.

Under Marketing we have the following features:

Marketing

Marketing Templates

Soffront Marketing Templates allows you to tailor your communication according to your Accounts. You can send them more relevant and targeted messages they will be more likely to respond to.  Marketing Templates are also useful when you are communicating with a group of Accounts or an individual Account. We have professionally designed email templates for your convenience. You can use them to create Touch and Broadcast Campaigns or communicate with your Accounts through newsletters, auto-response, and/or a simple greeting. Read more…

Web Forms

Soffront Web Forms helps you to build, customized online forms and publish them on your website.  Web Forms capture specific information that is entered online by prospective Accounts and Contacts. This information is then used to create Accounts and Contacts. Read more…

Contacts

Soffront CRM Contacts are the people that your company will have or already have an on-going relationship with. Contacts may also have different type of relationships with your company, such as Lead, Customer or Prospect. Each contact records contain information such as Company Name, Phone Number, Email, Email Status, Address, etc. This information allows you to segment contacts into different groups and communicate with them accordingly such as sending targeted messages and automatic follow-ups. Read more…

Broadcast Campaigns

Broadcast Campaign is a one time email blast to a selection of Accounts. You can convey special messages such as offers, promotions, events, etc. to a targeted audience. Read more…

Touch Campaigns

Touch Campaigns are information sent to your customers every day or at regularly scheduled intervals. These Campaigns can be sent to groups and you can also filter further to certain people within that group. Within Touch Campaigns you can view reports and their individual history. You can see information such as how many emails were sent, how many bounced, how many were opened, how many were unsubscribed, etc. Read more…

Social Campaigns

Social Media has become an integral part of modern society you spend time with your friends and colleagues on social media, exchange ideas, discuss weather, food, news, business, entertainment etc, and follow pages you like and more. The blend of social media and CRM enables your business to reach more people easily and become a part of their conversation in social media. This helps you to gather authentic and relevant feedback faster. It also helps you to truly listen to your customers and track new leads from a LinkedIn, Tweet or Facebook post. Read more…

Marketing Reports

Marketing Reports displays the outcome of your Broadcast and Touch Campaigns.  It helps you to understand your Leads and Customers better. You can find out how may emails were opened, more importantly who clicked and how many emails bounced, dropped, went to spam or were unsubscribed. These reports will help you to filter your Leads and Customers and narrow down your Marketing efforts. Read more…